building on the foundation of Jesus Christ

The Marketing Plan

I am taking a class on learning how to disciple others. It’s been interesting learning about it, but it is very difficult to put things into practice. One of the things we were challenged with was to write our story in 100 words or less. This is considered an “elevator pitch.” I have heard of this concept before when I was learning how to market my health coaching practice. We should be able to give a pitch of whatever information we are trying to get across in the time it takes to take a ride in an elevator. There’s only so much time allowed before a person will tune us out; usually three minutes or less. I had never considered this in relation to giving my testimony. The teaching pastor asked us to write for five minutes then tell the story in a minute or less. I did fine in that regard, but one hundred words it was not. I can write a lot of information in five minutes and actually read it pretty quickly.

When I was in Honduras this summer, I was perplexed to see the vast amount of marketing that Coke and Pepsi have put into that country. Yes, they do it here too; but it really stands out down there. While I was there; I remember thinking, if we could only market God’s message as the two soft drink companies do their product. What a concept that would be. What would the marketing campaign be? Jesus is better than any soft drink; He gives Living Water. The ones who drink His water never thirst again (John 4:13-14)! Jesus is the Light of the World; whoever follows Him will never walk in darkness (John 8:12). Jesus is the Bread of Life; whoever comes to Him will never be hungry (John 6:35). Jesus is the gate; whoever enters through Him will be saved (John 10:7-9). Jesus is the good Shepherd; His sheep know His voice; He lays His life down for His sheep (John 10:11-18). Jesus is the resurrection and the life; he who believes in Jesus will live, even though he dies (John 11:25-26). Jesus is the way and the truth and the life; no one comes to the Father except through Jesus (John 14:6-7). Jesus is the true vine; no branch can bear fruit by itself; it has to be connected to the vine (John 15:1-8).

Jesus is so much better than any product on the market; yet we (or I should say “I”) can’t seem to share His important message. His love is far greater than we could ever imagine. My story isn’t much; but my story is one that Jesus called me from the darkness into the light. I am not to stay in the light though; I am called to go back into the darkness to share the light. So why when we are filled with the light do we want to stay with others who are filled with light? Darkness is the absence of light. Our light does not glow brightest until we are surrounded by darkness. Jesus calls us to be light (Matthew 5:13-15). There’s a message to share. It only takes a few minutes to share the True Light. Jesus gave us a marketing plan a couple thousand years ago. It’s the greatest plan ever!

For at one time you were darkness, but now you are light in the Lord. Walk as children of light (for the fruit of light is found in all that is good and right and true), and try to discern what is pleasing to the Lord. Take no part in the unfruitful works of darkness, but instead expose them. For it is shameful even to speak of the things that they do in secret. But when anything is exposed by the light, it becomes visible (Ephesians 5:8-13).


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